Surveys

DNEXT Survey

In 2024, Tourism Lethbridge participated in Destinations International's DestinationNEXT Survey. The survey is a strategic tool designed to help communities assess their destination’s strengths, challenges, and opportunities in growing the visitor economy. It measures critical factors such as destination appeal, community support for tourism, and the effectiveness of stakeholder collaboration. By evaluating these areas, the survey provides actionable insights to guide long-term planning and enhance a destination's competitiveness. For communities aiming to boost tourism, this data-driven approach helps prioritize investments, foster alignment among partners, and create meaningful strategies to attract visitors, ensuring sustainable growth and economic impact.

Cassandra McAuley from MMGY NextFactor Inc. presented Lethbridge's results on October 9, 2024. Below is a video of her presentation and a link to the accompanying slides.