Vision
To be the tourism leader in Lethbridge showcasing our unique sense of spaces, culture and people.
Mission
As a non-profit organization, our mission is to increase visitation and Lethbridge’s tourism market share, grow Lethbridge’s economy and showcase Lethbridge and our region across the nation.
Core Values
Love Lethbridge
Celebrate our arts, culture, sports and history
Develop partnerships
Cultivate a prosperous tourism sector
