About Us
Tourism Lethbridge is the official Destination Management Organization for Lethbridge. A non-profit, the Lethbridge Destination Management Organization was incorporated under the Societies Act of Alberta in 2018. We work hard to promote the best attractions, experiences and events in our city and region.
Join our Tourism Lethbridge Board!
Tourism Lethbridge is a non-profit organization supported by the City of Lethbridge and managed by a team of professionals dedicated to promoting the tourism economy. The Tourism Lethbridge Board of Directors is balanced with a wide spectrum of experts that oversees the strategic direction for the organization. They provide proactive leadership and establish governance policies that support its mandate. They are also responsible for hiring and evaluating the CEO.
Recruitment closes on January 31, 2023. Send us your letter of interest and resume: [email protected]
Our Current Board
The Tourism Lethbridge Board of Directors is made up of dedicated, tourism-minded individuals with a passion for the tourism industry.
Michelle Day- Chairperson
Greg Robinson - Vice Chair
Greg Norman - Member at Large
Ryan Parks - Treasurer
Suzanne Lint - Director
Katie Rabbit-Young Pine - Director
Lane Anderson - Director
Mina Church - Director
Todd Caughlin - Director

Our Vision and Mission
The Tourism Lethbridge Board of Directors has framed a Vision, Mission and list of Core Values to guide our organization.

Annual Reports
Learn more about us and see what we have been up to in our past years' annual reports!

Press Releases
Discover our past press releases.

Our Team
Tourism Lethbridge is made up of highly qualified, talented individuals who have a passion for the tourism industry.

Our Visitor Centre
Whether you're looking for travel counselling or need to stretch your legs after using the sani station, come inside. We offer free WIFI, public washrooms and a friendly smile.

Visitor Guides
Start planning your trip to Lethbridge with our Experiences Guide! From exploring the city to day trips to 4 UNESCO sites you are sure to discover something new!