About Us


Tourism Lethbridge is the official Destination Management Organization for Lethbridge. A non-profit, the Lethbridge Destination Management Organization was incorporated under the Societies Act of Alberta in 2018. We work hard to promote the best attractions, experiences and events in our city and region.

Join our Tourism Lethbridge Board!

Tourism Lethbridge is a non-profit organization supported by the City of Lethbridge and managed by a team of professionals dedicated to promoting the tourism economy. The Tourism Lethbridge Board of Directors is balanced with a wide spectrum of experts that oversees the strategic direction for the organization. They provide proactive leadership and establish governance policies that support its mandate. They are also responsible for hiring and evaluating the CEO.

Recruitment closes on January 31, 2023. Send us your letter of interest and resume: [email protected]

Our Current Board

The Tourism Lethbridge Board of Directors is made up of dedicated, tourism-minded individuals with a passion for the tourism industry.

  • Michelle Day- Chairperson

  • Greg Robinson - Vice Chair 

  • Greg Norman - Member at Large 

  • Ryan Parks - Treasurer

  • Suzanne Lint - Director

  • Katie Rabbit-Young Pine - Director 

  • Lane Anderson - Director

  • Mina Church - Director

  • Todd Caughlin - Director 

A woman is sitting in the grass at a lethbridge park [ainting on a wooden board. The woman is wearing a loose Hawaiian shirt and blue shorts, while painting a cosmic looking cat, in a bright pinkish red and blue and green rings around its head. the woman has flower earrings and has the board she is painting on leaning up against a tree. at the bottom the boar, her photos of reference can bee seen positioned for easy viewing while the woman paints.

Our Vision and Mission

The Tourism Lethbridge Board of Directors has framed a Vision, Mission and list of Core Values to guide our organization.

Cover for the 2021 Annual Report for Tourism Lethbridge. The cover geartures a young woman climbing the west side of the old man river coulees.

Annual Reports

Learn more about us and see what we have been up to in our past years' annual reports!

Pictured are four people in traditional Blackfoot regalia in the Fort Whoop Up interpretive centre. from left to right, there is a woman in salmon coloured dance garment, with long teal and neon green tassels and a beautiful patterned design. the woman beside her, is wearing another classic dance garment, lined with jingles and a western hat. to her right is an older gentlemen in another traditional dance garment, with feathers strewn from his hair, and feathers at both his back and in his hand, to his right is a young boy, wearing a similar dance garment to the first, but this Tim a mostly teal colour, with red white and blue tassels. behind them is a sign that reads "OKI" the Blackfoot creating. Behind them is the replica of the fort, as well as the coulees behind the fort and a tree.

Press Releases

Discover our past press releases.

a young woman is standing on a teal paddle board at sunset at Nicholas sheran park in Lethbridge Alberta. the woman is wearing black swimming shorts and a grey and neon green life jacket.

Our Team

Tourism Lethbridge is made up of highly qualified, talented individuals who have a passion for the tourism industry.

People inside of the visitor information centre for Tourism Lethbridge.  The information centre has many people in it with lots of different publications and brochures.

Our Visitor Centre

Whether you're looking for travel counselling or need to stretch your legs after using the sani station, come inside. We offer free WIFI, public washrooms and a friendly smile.

cover of the 2022 Lethbridge Experiences Guide by Tourism Lethbridge

Visitor Guides

Start planning your trip to Lethbridge with our Experiences Guide! From exploring the city to day trips to 4 UNESCO sites you are sure to discover something new!