About Us

Tourism Lethbridge (Niita’paini’pi Sikoohkotok) is the official Destination Management Organization (DMO) for the City of Lethbridge, proudly incorporated under the Societies Act of Alberta in 2018 as a non-profit organization. As the official DMO for the City of Lethbridge, Tourism Lethbridge is dedicated to promoting and developing Lethbridge as a vibrant and dynamic destination. Tourism Lethbridge was created in 2016 by the City of Lethbridge as part of the Destinations Management Plan. We are the only entity recognized by the city for this crucial role, ensuring that our community's unique offerings are showcased to the world.

Funded by the City of Lethbridge, we strategically leverage municipal support to secure additional funding through provincial and federal grants, including partnerships with organizations like Travel Alberta. This approach allows us to maximize our impact, bringing more resources and attention to our city's tourism sector.

Our mission is to serve the community, visitors, and stakeholders by fostering growth, supporting local businesses, and enhancing the visitor experience in Lethbridge. We are committed to building a sustainable and thriving tourism industry that benefits everyone.