Who We Are

Ashley has a real passion for tourism and adventure. Originally from B.C., she’s spent nearly half her life in Alberta, where you’ll find her camping, kayaking, golfing, and hiking. She holds a Travel and Tourism Diploma from SAIT and a Digital Marketing Diploma from BVC, and she hopes to pursue a BA in Tourism Management in the future. With a decade of experience in tourism and marketing, including roles at visitor information centres, travel agencies, and non-profits, she’s well-versed in the industry. 

When she’s not out exploring, Ashley enjoys hanging out with her significant other, their dog, and friends.

Thomas Miller is a photographer from Cardston, Alberta, Canada. Photography was always a passion of his, but after graduating high school, he quickly transitioned from hobbyist to full-time professional, and has been running his own business for almost a decade now. As he continues to grow, he's expanded into other forms of media like videography and drone piloting. Now, Thomas has set his sights on the highest level that can be found in Lethbridge, and is adding his expertise to the media team at Tourism Lethbridge.

Shilo’s love of travelling made working in the tourism industry a natural next step. She has spent her career in the non-profit world and loves creating connections and inspiring others to uncover Lethbridge’s hidden gems. Raised in the Crowsnest Pass, Shilo’s early love for the mountains and the outdoors shaped her “work hard, play harder” philosophy. If it involves sweat, adrenaline, and the promise of good snacks, count Shilo in.

Jarom loves working in the tourism industry. He cherishes opportunities to travel and has lived in Canada, U.S.A., France, and Switzerland. His educational background includes a Bachelor of Fine Arts and a Bachelor of Visual Communications and Design. Outside of work at Tourism Lethbridge, Jarom is busy with his family, sports, and visual arts. His paintings and drawings can be seen at jaromscott.com

Dominika brings over 10 years of event and project management experience from the City of Lethbridge, the University of Lethbridge and the Lethbridge Chamber of Commerce. With a passion for public relations and people, an entrepreneur, lover of all things beauty industry, and mom of two wild boys, she values this vibrant community and all it has to offer. She is excited to bring her passion for Lethbridge to all the visitors coming into the city.

Erin Crane is the CEO for Tourism Lethbridge. She tells people that this was the position she was born to do! Erin grew up at the Grand Canyon and has spent a majority of her career working in the tourism industry. From managing performing art centres, to coordinating world championship boxing events, to working in hotels, to working aboard the Vulcan Trek Station to encourage business and event growth for the City of Lethbridge, she has seen it all! A traveller herself, Erin loves what she does and looks forward to sharing her passion for tourism with others.