Who We Are

Tourism Lethbridge (Niita’paini’pi Sikoohkotok) is the official Destination Management Organization (DMO) for the City of Lethbridge, proudly incorporated under the Societies Act of Alberta in 2018 as a non-profit organization.

As the official DMO for the City of Lethbridge, Tourism Lethbridge is dedicated to promoting and developing Lethbridge as a vibrant and dynamic destination.

About Tourism Lethbridge

Tourism Lethbridge was created in 2016 by the City of Lethbridge as part of the Destinations Management Plan. We are the only entity recognized by the city for this crucial role, ensuring that our community's unique offerings are showcased to the world.

Funded by the City of Lethbridge, we strategically leverage support to secure additional funding through provincial and federal grants, including partnerships with organizations like Travel Alberta. This approach allows us to maximize our impact, bringing more resources and attention to our city's tourism sector.

Our mission is to serve the community, visitors, and stakeholders by fostering growth, supporting local businesses, and enhancing the visitor experience in Lethbridge. We are committed to building a sustainable and thriving tourism industry that benefits everyone.

Land Acknowledgement

Tourism Lethbridge acknowledges that we are gathered on the lands of the Blackfoot people of the Canadian Plains and pays respect to the Blackfoot people past, present and future while recognizing and respecting their cultural heritage, beliefs and relationship to the land. Tourism Lethbridge offers respect to the Metis and all who have lived on this land and made Lethbridge their home.

Vision

To lead a community-powered destination where prairie culture shines, destination development drives growth, and aligned storytelling inspires the world to visit.

Mission

Our mission is to lead and grow Lethbridge's visitor economy through community-driven leadership, strategic partnerships, destination development, and advocacy—delivering sustainable economic impact, enriched experiences, and a strong sense of place for residents and visitors alike.

Our Strategic Plan

Learn about our long term initiatives and efforts to grow and promote the Tourism Industry in Southern Alberta.

Meet Our Team

From major events to amazing attractions, this is the team that makes sure locals and visitors are in the know!

Greg Robinson

Greg Robinson

CEO

Dominika Wojcik

Dominika Wojcik

Senior Director of Communications

Shilo Aspinall

Shilo Aspinall

Director of Opportunity

Thomas Miller

Thomas Miller

Digital Content Manager

Ashley McLarty

Ashley McLarty

Administrative Officer

Kristina Danyk

Kristina Danyk

Creative Content Specialist

Daniel Allan

Daniel Allan

Tourism Experience Representative

Aliya Jansen

Aliya Jansen

Tourism Experience Representative

Lucy

Lucy

Staff Support Specialist

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Sarah Amies

Sarah Amies is the Executive Director of the Downtown Lethbridge Business Revitalization Zone (BRZ), where she leads efforts to foster a vibrant, inclusive, and thriving downtown district. With more than 25 years of leadership experience in the non-profit and public sectors, Sarah is a champion of community engagement, strategic partnerships, and place-based development. Prior to joining the BRZ, Sarah served as Director of Immigrant Services at Lethbridge Family Services, where she led award-winning programming and advocacy initiatives. A recipient of the YWCA Woman of Distinction Award and a University of Lethbridge Alumni Honour Society inductee, Sarah brings a strong network and a deep commitment to community-building across all levels of government and civil society.

Will Big Bull

Will Big Bull is the Manager of Engagement at the Allied Arts Council of Lethbridge, where he oversees community arts programming, local artist directories, and events like the Upside Downtown concert series.

Amy Allred

Amy Allred is the Economic Development Manager for the Town of Taber. She is an economic development professional with experience in business growth, entrepreneurship, tourism, investment attraction, land sales, and workforce development. She is passionate about building strong relationships, supporting local businesses, and creating opportunities that strengthen communities.

Jennifer Norsworthy

City of Lethbridge Representative

As the General Manager of Entertainment and Event Services, Jennifer provides strategic leadership across venue operations, event sales, and stakeholder partnerships, ensuring the VisitLethbridge.com Arena operates as a premier destination for entertainment and community engagement. She oversees all aspects of the facility’s performance, from operational efficiency to revenue growth, while cultivating strong relationships with promoters, partners, and local organizations. She is a strong advocate for leveraging marquee events to drive tourism, downtown vibrancy, and economic development. Her efforts attract regional and national visitors, reinforcing the arena’s importance as both an economic engine and a showcase for Lethbridge’s hospitality, culture, and growing entertainment landscape.

Nimisha Manji

Nimisha Manji is the Vice President of the Manji Group Ltd. She is a seasoned leader with a dynamic background in hospitality, real estate, and education. She has overseen diverse property and hospitality ventures, supported by executive leadership training from Wyndham and Choice Hotels. Nimisha holds a joint Executive MBA from Queen’s and Cornell Universities and a Master’s in Music Education from the University of London, reflecting a unique blend of business insight and creative passion. With international experience spanning Europe, India, Africa, the Middle East, and North America, she brings a global perspective to local tourism. Nimisha is a supporter of Lethbridge’s music and arts community through involvement in choir and bands; she is committed to fostering cultural connections and community growth. Nimisha looks forward to continuing to support Tourism Lethbridge’s mission and helping elevate the city as a destination of choice.

Marie Milsom Galeana

Marie Milsom Galeana is a hospitality professional with deep roots in the food and tourism industry. After studying Hospitality Management at George Brown College and International Business at ITESM Monterrey, she built a successful career managing resorts in Mexico and hotels across Ontario and Alberta. Since joining LA Chefs over a decade ago, Marie has helped grow the company’s sales from $600K to over $4 million, leading major regional and international events, including galas, fundraisers, and political dinners. A passionate community builder, Marie has served as Director of Tourism for Economic Development Lethbridge and on its Executive Board, and is an active Rotarian and Chamber member. She was also selected to participate in a tourism development mission to Jamaica with FCM and CARILED. Marie now contributes to LA Chefs’ latest venture, letscook!, while continuing to lead her team with energy and gratitude. A proud working mother, she credits her success to her talented colleagues and the spirit of collaboration.

Richard Westlund

Director at Large

Richard Westlund is Executive Director of Communications, Marketing, and Government Relations at the University of Lethbridge. A trusted advisor to university leadership, he plays a key role in shaping strategy, managing reputation, and building publicand political support. With more than 20 years of leadership experience in higher education, government, and journalism, Richard has helped secure funding for transformational capital projects, including Science Commons and Markin Hall, and advanced the university’s role in rural medical education in Lethbridge. Richard is a past Chair of the Lethbridge Chamber of Commerce and has served on numerous boards and committees focused on civic engagement, public policy, and youth sports. He is a recipient of the University of Lethbridge President’s Award for Service Excellence and Alberta’s Centennial Silver Medallion for public service.

Mina Church

Treasurer

Mina Church is a Senior Manager at MNP LLP where she supports audit and assurances services within the firm. She is also currently a facilitator for CPA Western School of Business. She has been working with aspiring CPA candidates to help them obtain their designations. Mina has built years of experience interacting with various boards during her time as an auditor. She has also served in leadership roles in public practice, where she supported teams andclients across financial reporting and audit engagements.

Todd Caughlin

Chair Elect

Todd Caughlin is the Executive Director of Athletics & Recreation Services at Lethbridge Polytechnic, where he was named by the Alberta Colleges Athletic Conference (ACAC), the governing body for intercollegiate athletics in Alberta, as the 2019-20 ACAC Athletic Director of the Year. He was also named the Lethbridge Sports Council Sport Administrator of the Year in 2019. Raised in the Lethbridge area, Todd looks forward to representing the diverse and enthusiastic sports and recreation community of Lethbridge. He is actively engaged in the community, including as a member of the Lethbridge Sports Council Board, Downtown Rotary Club of Lethbridge, and the Chair of the Sports Tourism Advisory Committee.

Troy Grainger

Chair

Troy relocated to Lethbridge from north central Alberta about 4 years ago as the Executive Director for Community Futures Lethbridge Region. His background has been in commercial banking, tourism, and economic development. Having prior leadership of an Alberta DMO, Troy earned a designation in destination management and has a passion for tourism development, culture, and is an avid (but not good) golfer. He looks forward to supporting Tourism Lethbridge as a respected organization, visitor economy catalyst, and community economic contributor.

Greg Robinson

CEO

Greg Robinson is a municipal executive leader and tourism strategist with extensive experience in economic development, regional collaboration, and community growth. He has served in senior leadership roles across Southern Alberta, including municipal administration, regional economic development, and tourism governance. Passionate about building strong communities and authentic visitor experiences, Greg is committed to advancing Lethbridge and the region as a vibrant destination to live, work, and explore. If you see Greg at a community event or around the region, be sure to say hello and share your favourite Southern Alberta travel spot or hidden gem.

Aliya Jansen

Tourism Experience Representative

Aliya is one of the summer students you’ll see at the Visitor Information Centre and around Lethbridge at community events! She is an undergraduate student at the University of Lethbridge studying Political Science and Human Geography. In her free time, she enjoys travelling, listening to music, reading, and hiking. As a Lethbridge native, Aliya is very excited to share all of her favourite city sites with both residents and visitors!

Daniel Allan

Tourism Experience Representative

Kristina Danyk

Creative Content Specialist

Freshly graduated, Kristina is the newest member of our full-time staff. After three years of working as a summer student, she is familiar with the Tourism Lethbridge way: to work hard and support the community. And with her expertise in social media, video editing, and digital design, we can safely say she doesn’t disappoint. Keep your eyes open, because you might just spot her out and about with her mic on and her camera capturing all that Lethbridge has to offer!

Lucy

Staff Support Specialist

Ashley McLarty

Administrative Officer

Ashley brings a passion for tourism, community connection, and adventure to her work. From spending her childhood exploring the outdoors to continuing that curiosity into adulthood, her love of discovery has grown alongside her. Over the years, she has immersed herself in the landscapes, culture, and experiences that make Alberta such a unique place to live and visit. Whether camping, kayaking, golfing, or hiking the province’s scenic trails, she embraces the same sense of adventure, that she encourages others to do.

Thomas Miller

Digital Content Manager

Thomas Miller is a photographer from Cardston, Alberta, Canada. Photography was always a passion of his, but after graduating high school, he quickly transitioned from hobbyist to full-time professional, and has been running his own business for almost a decade now. As he continues to grow, he's expanded into other forms of media like videography and drone piloting. Now, Thomas has set his sights on the highest level that can be found in Lethbridge, and is adding his expertise to the media team at Tourism Lethbridge. His photography work can be seen at thomasmillerphoto.com

Shilo Aspinall

Director of Opportunity

Shilo’s love of travelling made working in the tourism industry a natural next step. She has spent her career in the non-profit world and loves creating connections and inspiring others to uncover Lethbridge’s hidden gems. Raised in the Crowsnest Pass, Shilo’s early love for the mountains and the outdoors shaped her “work hard, play harder” philosophy. If it involves sweat, adrenaline, and the promise of good snacks, count Shilo in.

Dominika Wojcik

Senior Director of Communications

Dominika brings over 10 years of event and project management experience from the City of Lethbridge, the University of Lethbridge and the Lethbridge Chamber of Commerce. With a passion for public relations and people, an entrepreneur, lover of all things beauty industry, and mom of two wild boys, she values this vibrant community and all it has to offer. She is excited to bring her passion for Lethbridge to all the visitors coming into the city.

Board of Directors

Our board of directors is composed of incredible local professionals, each with their own unique abilities and perspectives.

Our board helps us continue to build and improve the ever-growing tourism industry in Southern Alberta!

Troy Grainger

Troy Grainger

Chair

Todd Caughlin

Todd Caughlin

Chair Elect

Mina Church

Mina Church

Treasurer

Richard Westlund

Richard Westlund

Director at Large

Marie Milsom Galeana

Marie Milsom Galeana

Nimisha Manji

Nimisha Manji

Jennifer Norsworthy

Jennifer Norsworthy

City of Lethbridge Representative

Amy Allred

Amy Allred

Will Big Bull

Will Big Bull

Sarah Amies

Sarah Amies

Close

Sarah Amies

Sarah Amies is the Executive Director of the Downtown Lethbridge Business Revitalization Zone (BRZ), where she leads efforts to foster a vibrant, inclusive, and thriving downtown district. With more than 25 years of leadership experience in the non-profit and public sectors, Sarah is a champion of community engagement, strategic partnerships, and place-based development. Prior to joining the BRZ, Sarah served as Director of Immigrant Services at Lethbridge Family Services, where she led award-winning programming and advocacy initiatives. A recipient of the YWCA Woman of Distinction Award and a University of Lethbridge Alumni Honour Society inductee, Sarah brings a strong network and a deep commitment to community-building across all levels of government and civil society.

Will Big Bull

Will Big Bull is the Manager of Engagement at the Allied Arts Council of Lethbridge, where he oversees community arts programming, local artist directories, and events like the Upside Downtown concert series.

Amy Allred

Amy Allred is the Economic Development Manager for the Town of Taber. She is an economic development professional with experience in business growth, entrepreneurship, tourism, investment attraction, land sales, and workforce development. She is passionate about building strong relationships, supporting local businesses, and creating opportunities that strengthen communities.

Jennifer Norsworthy

City of Lethbridge Representative

As the General Manager of Entertainment and Event Services, Jennifer provides strategic leadership across venue operations, event sales, and stakeholder partnerships, ensuring the VisitLethbridge.com Arena operates as a premier destination for entertainment and community engagement. She oversees all aspects of the facility’s performance, from operational efficiency to revenue growth, while cultivating strong relationships with promoters, partners, and local organizations. She is a strong advocate for leveraging marquee events to drive tourism, downtown vibrancy, and economic development. Her efforts attract regional and national visitors, reinforcing the arena’s importance as both an economic engine and a showcase for Lethbridge’s hospitality, culture, and growing entertainment landscape.

Nimisha Manji

Nimisha Manji is the Vice President of the Manji Group Ltd. She is a seasoned leader with a dynamic background in hospitality, real estate, and education. She has overseen diverse property and hospitality ventures, supported by executive leadership training from Wyndham and Choice Hotels. Nimisha holds a joint Executive MBA from Queen’s and Cornell Universities and a Master’s in Music Education from the University of London, reflecting a unique blend of business insight and creative passion. With international experience spanning Europe, India, Africa, the Middle East, and North America, she brings a global perspective to local tourism. Nimisha is a supporter of Lethbridge’s music and arts community through involvement in choir and bands; she is committed to fostering cultural connections and community growth. Nimisha looks forward to continuing to support Tourism Lethbridge’s mission and helping elevate the city as a destination of choice.

Marie Milsom Galeana

Marie Milsom Galeana is a hospitality professional with deep roots in the food and tourism industry. After studying Hospitality Management at George Brown College and International Business at ITESM Monterrey, she built a successful career managing resorts in Mexico and hotels across Ontario and Alberta. Since joining LA Chefs over a decade ago, Marie has helped grow the company’s sales from $600K to over $4 million, leading major regional and international events, including galas, fundraisers, and political dinners. A passionate community builder, Marie has served as Director of Tourism for Economic Development Lethbridge and on its Executive Board, and is an active Rotarian and Chamber member. She was also selected to participate in a tourism development mission to Jamaica with FCM and CARILED. Marie now contributes to LA Chefs’ latest venture, letscook!, while continuing to lead her team with energy and gratitude. A proud working mother, she credits her success to her talented colleagues and the spirit of collaboration.

Richard Westlund

Director at Large

Richard Westlund is Executive Director of Communications, Marketing, and Government Relations at the University of Lethbridge. A trusted advisor to university leadership, he plays a key role in shaping strategy, managing reputation, and building publicand political support. With more than 20 years of leadership experience in higher education, government, and journalism, Richard has helped secure funding for transformational capital projects, including Science Commons and Markin Hall, and advanced the university’s role in rural medical education in Lethbridge. Richard is a past Chair of the Lethbridge Chamber of Commerce and has served on numerous boards and committees focused on civic engagement, public policy, and youth sports. He is a recipient of the University of Lethbridge President’s Award for Service Excellence and Alberta’s Centennial Silver Medallion for public service.

Mina Church

Treasurer

Mina Church is a Senior Manager at MNP LLP where she supports audit and assurances services within the firm. She is also currently a facilitator for CPA Western School of Business. She has been working with aspiring CPA candidates to help them obtain their designations. Mina has built years of experience interacting with various boards during her time as an auditor. She has also served in leadership roles in public practice, where she supported teams andclients across financial reporting and audit engagements.

Todd Caughlin

Chair Elect

Todd Caughlin is the Executive Director of Athletics & Recreation Services at Lethbridge Polytechnic, where he was named by the Alberta Colleges Athletic Conference (ACAC), the governing body for intercollegiate athletics in Alberta, as the 2019-20 ACAC Athletic Director of the Year. He was also named the Lethbridge Sports Council Sport Administrator of the Year in 2019. Raised in the Lethbridge area, Todd looks forward to representing the diverse and enthusiastic sports and recreation community of Lethbridge. He is actively engaged in the community, including as a member of the Lethbridge Sports Council Board, Downtown Rotary Club of Lethbridge, and the Chair of the Sports Tourism Advisory Committee.

Troy Grainger

Chair

Troy relocated to Lethbridge from north central Alberta about 4 years ago as the Executive Director for Community Futures Lethbridge Region. His background has been in commercial banking, tourism, and economic development. Having prior leadership of an Alberta DMO, Troy earned a designation in destination management and has a passion for tourism development, culture, and is an avid (but not good) golfer. He looks forward to supporting Tourism Lethbridge as a respected organization, visitor economy catalyst, and community economic contributor.

Greg Robinson

CEO

Greg Robinson is a municipal executive leader and tourism strategist with extensive experience in economic development, regional collaboration, and community growth. He has served in senior leadership roles across Southern Alberta, including municipal administration, regional economic development, and tourism governance. Passionate about building strong communities and authentic visitor experiences, Greg is committed to advancing Lethbridge and the region as a vibrant destination to live, work, and explore. If you see Greg at a community event or around the region, be sure to say hello and share your favourite Southern Alberta travel spot or hidden gem.

Aliya Jansen

Tourism Experience Representative

Aliya is one of the summer students you’ll see at the Visitor Information Centre and around Lethbridge at community events! She is an undergraduate student at the University of Lethbridge studying Political Science and Human Geography. In her free time, she enjoys travelling, listening to music, reading, and hiking. As a Lethbridge native, Aliya is very excited to share all of her favourite city sites with both residents and visitors!

Daniel Allan

Tourism Experience Representative

Kristina Danyk

Creative Content Specialist

Freshly graduated, Kristina is the newest member of our full-time staff. After three years of working as a summer student, she is familiar with the Tourism Lethbridge way: to work hard and support the community. And with her expertise in social media, video editing, and digital design, we can safely say she doesn’t disappoint. Keep your eyes open, because you might just spot her out and about with her mic on and her camera capturing all that Lethbridge has to offer!

Lucy

Staff Support Specialist

Ashley McLarty

Administrative Officer

Ashley brings a passion for tourism, community connection, and adventure to her work. From spending her childhood exploring the outdoors to continuing that curiosity into adulthood, her love of discovery has grown alongside her. Over the years, she has immersed herself in the landscapes, culture, and experiences that make Alberta such a unique place to live and visit. Whether camping, kayaking, golfing, or hiking the province’s scenic trails, she embraces the same sense of adventure, that she encourages others to do.

Thomas Miller

Digital Content Manager

Thomas Miller is a photographer from Cardston, Alberta, Canada. Photography was always a passion of his, but after graduating high school, he quickly transitioned from hobbyist to full-time professional, and has been running his own business for almost a decade now. As he continues to grow, he's expanded into other forms of media like videography and drone piloting. Now, Thomas has set his sights on the highest level that can be found in Lethbridge, and is adding his expertise to the media team at Tourism Lethbridge. His photography work can be seen at thomasmillerphoto.com

Shilo Aspinall

Director of Opportunity

Shilo’s love of travelling made working in the tourism industry a natural next step. She has spent her career in the non-profit world and loves creating connections and inspiring others to uncover Lethbridge’s hidden gems. Raised in the Crowsnest Pass, Shilo’s early love for the mountains and the outdoors shaped her “work hard, play harder” philosophy. If it involves sweat, adrenaline, and the promise of good snacks, count Shilo in.

Dominika Wojcik

Senior Director of Communications

Dominika brings over 10 years of event and project management experience from the City of Lethbridge, the University of Lethbridge and the Lethbridge Chamber of Commerce. With a passion for public relations and people, an entrepreneur, lover of all things beauty industry, and mom of two wild boys, she values this vibrant community and all it has to offer. She is excited to bring her passion for Lethbridge to all the visitors coming into the city.

Board of Directors

Our board of directors is composed of incredible local professionals, each with their own unique abilities and perspectives.

Our board helps us continue to build and improve the ever-growing tourism industry in Southern Alberta!

Current Board Members: Troy Grainger, Todd Caughlin, Mina Church, Richard Westlund, Marie Milsom Galeana, Sarah Amies, Jennifer Norsworthy, Nimisha Manji, Will Big Bull, Amy Allred.

In the News

Check out the latest news about what's happening in Lethbridge.

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Annual Reports

Learn more about our growth and impact in the Southern Alberta tourism industry.

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Press Releases

The latest press releases from Tourism Lethbridge.

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Work With Us

The team at Tourism Lethbridge is always looking for positive and enthusiastic members to join us.

Find out what positions we currently are hiring for.