In The News

Lethbridge and southern Alberta expect to see more tourists this summer

Lethbridge a top domestic destination search, Tourism Lethbridge teases new app

Lethbridge listed as "Domestic Destination" by Airbnb

Lethbridge named a 'top trending domestic destination'

Highway 3 Ale Trail Offers Collaboration & Local Brews

Tourism Lethbridge teams up with Exhibition to attract events

Pride, economics key in local Indigenous tourism

Lethbridge Celebrates National Tourism Week - My Lethbridge Now

Lethbridge sport tourism pumps $18M into economy

Indigenous tourism at the forefront at regional gathering

New Program Launches to Prepare Industry for Demands of Travellers - Lethbridge Herald

Sports tourism surges in Lethbridge in 2024

Sports tourism generated $18M for Lethbridge in 2024: report

2024 sporting events generated $18 million in economic activity in Lethbridge

Sports tourism generating millions locally

Survey Launched to gauge Lethbridge's Score as a Tourism Destination - Lethbridge News Now

Lethbridge Sporting events bring in $5.1 Million into City in Q1

Sports Events Bring Millions of Dollars into the City

2025 shaping up to be a big year for Lethbridge events

Tariffs an opportunity for local tourism to shine

City of Lethbridge Approves Funding to Bid for 2026 Scotties Tournament of Hearts

Tourism Lethbridge, Lethbridge and District Exhibition partner on events

Partnership to set the stage for large-scale business events

Lethbridge set for 'strong year' of major events

Lethbridge Hosted Sport Events Rake in over $5M for Municipality

Southern Alberta organizations band together in fight against Trump's tariffs

6 Best Things to do in Lethbridge This Summer

Lethbridge community partners step up to help local businesses tackle tariffs

Southern Alberta Gearing Up for Summer Tourism Season

Bridge Tournament Makes Big Economic Impact in Lethbridge

10 Fun Things To Do in and Around Calgary for Victoria Day 2024

Lethbridge's National Tourism week Marked by Thriving Visitor Numbers - West Observer

Lethbridge Celebrates a Thriving year of Visitors During National Tourism Week - Global News

How Important Is Tourism to the Southern Alberta Region - SACPA

Tourism the Focus of SACPA Session - Lethbridge Herald

University and College Championships Preview!

Tourism Lethbridge Highlights Local Attractions During VIP Bus Tour

Tourism Lethbridge Hosts VIP Tour

Tour Helps Tourism Workers Share What City has to Offer

Tourism Lethbridge Promoting Local Attractions This Summer

Visitor information Providers Gain Knowledge Though Interactive Bus Tour

Tourism Lethbridge Wins National Tourism Award for Culinary Experience - TIAC

Lethbridge's tourism industry looking for Canadian visitors

Brighter Together Food Journey Returns To Lethbridge for a Second Year - Lethbridge News Now

Southern Alberta's tourism industry expected to benefit as uncertainty in U.S. grows

New Project Puts Spotlight on Areas Agri-Food Tourism - Lethbridge Herald

Tourism Lethbridge Launches AgriFood Experience Pass Program - Lethbridge News Now

Breweries Champion Local Beer with Highway 3 Ale Trail - CBC

The Highway 3 Ale Trail Tourist Attraction in Alberta - Radio Canada

Little Gem Winery Becomes the First Winery In Southern Alberta! - Lethbridge News Now!

Highway 3 Corridor Part of Destination Canada Tourism Program – Global News

Tourism Lethbridge Wants to Make Southern Alberta a Food Tasting Destination – CBC

Local Producers Helping Grow Region’s Tourism Industry – Lethbridge Herald

Tourism Lethbridge Wins National Tourism Award for Culinary Experience - TIAC

Tourism Lethbridge National Finalist for Culinary Experience Award - Lethbridge Herald

Tourism Lethbridge Named Finalist in National Tourism Award - Lethbridge News Now

Tourism Lethbridge in the Running for National Award - My Lethbridge Now

The Happiest Places to Live in Canada in 2023 - HGTV

New Blackfoot Language Signs Coming to Southern Alberta

Savour Alberta's South

Tourism Lethbridge Teams Up with Indigenous Filmmakers

Tourism Lethbridge Partners with Local Filmmakers

Lethbridge to Host OnScreen Film Festival - Bridge City News

Why Lethbridge? Under the Bridge The Podcast With Guest Dominika Wojcik

Lethbridge Sport & Tourism Groups to Bolster Both Industries Through New Partnership – Lethbridge News Now

Tourism Lethbridge Looks to Grow Southern Alberta’s Agri-tourism This Summer – CTV Calgary

Nikka Yuko Recovering from COVID Shutdown – Lethbridge Herald

Video Highlighting Lethbridge Sports Facilities Wins International Award – Lethbridge News Now

Growth of Sport Tourism a Top Priority for Local Organizations – Bridge City News

Lethbridge Sport Council, Tourism Lethbridge Partner to Promote Sport Tourism – CTV Calgary

Lethbridge Tourism Industry Prepares for Busy Winter - Global News

Tourism Industry Shifts to Winter as Summer Winds Down - CTV News

Lethbridge & District Exhibition Officially Opens Agri-Food Hub & Trade Centre - Global TV

Tourism Relief Program Funds Helping to Put Rubber to the Road – Lethbridge Herald

Strong Season for Southern Alberta Winter Tourism – Global News

Council Approves Funds for PlayON! Street Hockey Festival

2022 a Good Year for Tourism in Lethbridge – Lethbridge Herald

Recovery is Happening: Tourism Lethbridge Pleased with Federal Funding Announcement – CTV Calgary

The Amazing Race Boosts Tourism – My Lethbridge Now

Local Fruit Farm Featured on Amazing Race – Lethbridge Herald

Lethbridge Featured in the Amazing Race Canada – CTV Calgary

Race Canada Continues to Amaze in July 11 – 17 Ratings - Brioux

Alberta Spots Featured on The Amazing Race Help Boost Tourism – CTV Calgary

Brier Curling Championship Generated millions in Economic Activity in Lethbridge – My Lethbridge Now

Brier Generated $16.8 Million dollars in Economic Activity for Lethbridge – Lethbridge News Now

Brier Provides Big Bang for Lethbridge’s Bucks – Lethbridge Herald

Lethbridge Tourism Organizations Thrilled About Brier 2022 in Lethbridge

Lethbridge Tourism and Hospitality Sectors Optimistic Ahead of Summer Season – Global News

Tourism Rebounding in Southern Alberta in 2022 – Lethbridge News Now

Lethbridge Looks to Benefit from Lifted Entry Restrictions – CTV Calgary

Travel Alberta Forecasting Tourism Boom in Southern Alberta – Lethbridge News Now

Indigenous Tourism Expanding in Southern Alberta – Lethbridge Herald

Travel Alberta Forecasting Tourism Boom in Southern Alberta – Chat News Today

Visitors hungry to explore region, says Tourism Lethbridge

YQL WinterFEST To Warm Up Winter With Music and Hot Chocolate – LA Beat

YQL WinterFEST Set to Take Place Jan. 14 – 19 in Downtown Lethbridge – My Lethbridge Now

Inaugural YQL WinterFEST Kicks Off This Weekend – Lethbridge Herald

YQL WinterFEST in Lethbridge January 14 – 19 – Lethbridge News Now

YQL Culture Crawl Gives Students Access to City’s Attractions – Lethbridge Herald

YQL Culture Crawl Gives Students Access to City’s Attractions – Medicine Hat News