In The News

One year anniverary of tourism and business promoting app

App-iversary campaign to be launched by Tourism Lethbridge

"Appy" anniversary to Tourism Lethbridge's exploration app

New Highway 3 tourism corridor initiative launches to simply travel planning, increase visitation

Project to bring connected approach to tourism

Southern Alberta investing in Highway 3 Tourism Corridor

Funding awarded for regional economy initiatives, employment opportunities

Tourism Lethbridge celebrates National Tourism Week with report

Blossoming industry in focus during National Tourism Week

Tourism report shows steady growth in visits to Lethbridge

Tourism Lethbridge shares findings from 2025 report

Tourism Now Seen as a Serious Business and Economic Growth Support

Inaugural Tourism Summit Held in Lethbridge as Industry Continues to See Large Growth

Tourism Summit

Economic Summit Highlights Growing Role of Tourism

Tourism Day at the 2026 Southern Alberta Economic and Tourism Summit

Destination Professionals Day Open House

Lethbridge Joins Edmonton, Calgary, Airdrie, Red Deer City and More Canadian Cities Blooming with Tourism Economy with Hotels, Infrastructure, and Strong International Source Market, New Update is Here

Tourism Lethbridge Promoting YQL

Downtown BRZ set to light up the holidays

"Snow Much Love" campaign highlights local shops, attractions, good eats

"Snow Much Love" returns to Lethbridge, aiming to promote shopping local

Southern Alberta food tourism campaign returns for second year

Farm To Fork looks to help local eateries

Farm to Fork returns next month

Southern Alberta food tourism campaign returns for second year

Southern Alberta celebrates local food with "Farm to Fork"

Chorney-Booth: Lethbridge flourishes as a hub for Alberta's artisanal food producers

Chorney-Booth: Lethbridge flourishes as a hub for Alberta's artisanal food producers

Chorney-Booth: Lethbridge flourishes as a hub for Alberta's artisanal food producers

Explore Lethbridge App sees strong start

Strategic plan to help guide Tourism Lethbridge

Tourism Lethbridge looking beyond 2025 with new strategic plan

Know About The Future Of Lethbridge, Banff, Jasper, Calgary, Edmonton, and Kelowna: New Strategic Plans to Drive Sustainable Tourism Growth in Alberta

Canada's Surge in Domestic Travel Surges Lethbridge's Tourism: A New Record Summer for Southern Alberta

Looking to the future: Tourism Lethbridge working on new strategic plan

Lethbridge, southern Alberta seeing boost from domestic tourism

Connected Experiences Driving Growth in Lethbridge Area

Lethbridge Airport sees steady ridership despite limiting of flights

Street Wheelers a roaring testament to car culture

Increase in summer highway traffic has southern Alberta officials urging caution, patience

2025 Alberta Men's Amateur Golf Championship helping "build the resume" for Lethbridge's sport tourism

Lethbridge's largest outdoor Children's Festival kicks off summer

Michelle Day Miles earns prestigious certification

App helps you explore city offline

Explore Lethbridge app aims to cut through noise when looking for something to do

New app encourages people to Explore Lethbridge

New "Sip, Taste, Explore" experience kicks off new era of digital tourism engagement

Tourism Lethbridge's new Explore Lethbridge app has launched

Nikka Yuko executive director achieves destination management designation

Tourists expected to flock to southern Alberta this summer

5 Stops You Have to Make Along the Highway 3 Ale Trail

Whoop-Up Days to provide a big boost to local tourism

Whoop-Up Days could be bigger than ever, tourism expert says

HSNC "New map can help you plan summer outings"

Tourism Lethbridge recognizes the industry's frontline workers

Tourism Lethbridge holds event for frontline tourism staff

Local tourism workers' contributions celebrated

Tourism Lethbridge prepares for app launch, season opening of local attractions

Tourism spending up in Lethbridge in 2024

Southern Alberta tourism industry records strong numbers in 2024

Tourist spending in Lethbridge up 5.5% in 2024

Tourism Lethbridge says visitor spending saw a 5.5% spike in 2024 over 2023

National Tourism Week a good time to look at economic impact

Opportunity for local tourism industry as travellers choose southern Alberta over the U.S.

Lethbridge and southern Alberta expect to see more tourists this summer

Lethbridge a top domestic destination search, Tourism Lethbridge teases new app

Lethbridge listed as "Domestic Destination" by Airbnb

Lethbridge named a 'top trending domestic destination'

Highway 3 Ale Trail Offers Collaboration & Local Brews

Tourism Lethbridge teams up with Exhibition to attract events

Pride, economics key in local Indigenous tourism

Lethbridge Celebrates National Tourism Week - My Lethbridge Now

Lethbridge sport tourism pumps $18M into economy

Indigenous tourism at the forefront at regional gathering

New Program Launches to Prepare Industry for Demands of Travellers - Lethbridge Herald

Sports tourism surges in Lethbridge in 2024

Sports tourism generated $18M for Lethbridge in 2024: report

2024 sporting events generated $18 million in economic activity in Lethbridge

Sports tourism generating millions locally

Survey Launched to gauge Lethbridge's Score as a Tourism Destination - Lethbridge News Now

Lethbridge Sporting events bring in $5.1 Million into City in Q1

Sports Events Bring Millions of Dollars into the City

2025 shaping up to be a big year for Lethbridge events

Tariffs an opportunity for local tourism to shine

City of Lethbridge Approves Funding to Bid for 2026 Scotties Tournament of Hearts

Tourism Lethbridge, Lethbridge and District Exhibition partner on events

Partnership to set the stage for large-scale business events

Lethbridge set for 'strong year' of major events

Lethbridge Hosted Sport Events Rake in over $5M for Municipality

Southern Alberta organizations band together in fight against Trump's tariffs

6 Best Things to do in Lethbridge This Summer

Lethbridge community partners step up to help local businesses tackle tariffs

Southern Alberta Gearing Up for Summer Tourism Season

Bridge Tournament Makes Big Economic Impact in Lethbridge

10 Fun Things To Do in and Around Calgary for Victoria Day 2024

Lethbridge's National Tourism week Marked by Thriving Visitor Numbers - West Observer

Lethbridge Celebrates a Thriving year of Visitors During National Tourism Week - Global News

How Important Is Tourism to the Southern Alberta Region - SACPA

Tourism the Focus of SACPA Session - Lethbridge Herald