In The News

Lethbridge Airport sees steady ridership despite limiting of flights

Street Wheelers a roaring testament to car culture

Increase in summer highway traffic has southern Alberta officials urging caution, patience

2025 Alberta Men's Amateur Golf Championship helping "build the resume" for Lethbridge's sport tourism

Lethbridge's largest outdoor Children's Festival kicks off summer

Michelle Day Miles earns prestigious certification

App helps you explore city offline

Explore Lethbridge app aims to cut through noise when looking for something to do

New app encourages people to Explore Lethbridge

New "Sip, Taste, Explore" experience kicks off new era of digital tourism engagement

Tourism Lethbridge's new Explore Lethbridge app has launched

Nikka Yuko executive director achieves destination management designation

Tourists expected to flock to southern Alberta this summer

5 Stops You Have to Make Along the Highway 3 Ale Trail

Whoop-Up Days to provide a big boost to local tourism

Whoop-Up Days could be bigger than ever, tourism expert says

HSNC "New map can help you plan summer outings"

Tourism Lethbridge recognizes the industry's frontline workers

Tourism Lethbridge holds event for frontline tourism staff

Local tourism workers' contributions celebrated

Tourism Lethbridge prepares for app launch, season opening of local attractions

Tourism spending up in Lethbridge in 2024

Southern Alberta tourism industry records strong numbers in 2024

Tourist spending in Lethbridge up 5.5% in 2024

Tourism Lethbridge says visitor spending saw a 5.5% spike in 2024 over 2023

National Tourism Week a good time to look at economic impact

Opportunity for local tourism industry as travellers choose southern Alberta over the U.S.

Lethbridge and southern Alberta expect to see more tourists this summer

Lethbridge a top domestic destination search, Tourism Lethbridge teases new app

Lethbridge listed as "Domestic Destination" by Airbnb

Lethbridge named a 'top trending domestic destination'

Highway 3 Ale Trail Offers Collaboration & Local Brews

Tourism Lethbridge teams up with Exhibition to attract events

Pride, economics key in local Indigenous tourism

Lethbridge Celebrates National Tourism Week - My Lethbridge Now

Lethbridge sport tourism pumps $18M into economy

Indigenous tourism at the forefront at regional gathering

New Program Launches to Prepare Industry for Demands of Travellers - Lethbridge Herald

Sports tourism surges in Lethbridge in 2024

Sports tourism generated $18M for Lethbridge in 2024: report

2024 sporting events generated $18 million in economic activity in Lethbridge

Sports tourism generating millions locally

Survey Launched to gauge Lethbridge's Score as a Tourism Destination - Lethbridge News Now

Lethbridge Sporting events bring in $5.1 Million into City in Q1

Sports Events Bring Millions of Dollars into the City

2025 shaping up to be a big year for Lethbridge events

Tariffs an opportunity for local tourism to shine

City of Lethbridge Approves Funding to Bid for 2026 Scotties Tournament of Hearts

Tourism Lethbridge, Lethbridge and District Exhibition partner on events

Partnership to set the stage for large-scale business events

Lethbridge set for 'strong year' of major events

Lethbridge Hosted Sport Events Rake in over $5M for Municipality

Southern Alberta organizations band together in fight against Trump's tariffs

6 Best Things to do in Lethbridge This Summer

Lethbridge community partners step up to help local businesses tackle tariffs

Southern Alberta Gearing Up for Summer Tourism Season

Bridge Tournament Makes Big Economic Impact in Lethbridge

10 Fun Things To Do in and Around Calgary for Victoria Day 2024

Lethbridge's National Tourism week Marked by Thriving Visitor Numbers - West Observer

Lethbridge Celebrates a Thriving year of Visitors During National Tourism Week - Global News

How Important Is Tourism to the Southern Alberta Region - SACPA

Tourism the Focus of SACPA Session - Lethbridge Herald

University and College Championships Preview!

Tourism Lethbridge Highlights Local Attractions During VIP Bus Tour

Tourism Lethbridge Hosts VIP Tour

Tour Helps Tourism Workers Share What City has to Offer

Tourism Lethbridge Promoting Local Attractions This Summer

Visitor information Providers Gain Knowledge Though Interactive Bus Tour

Tourism Lethbridge Wins National Tourism Award for Culinary Experience - TIAC

Lethbridge's tourism industry looking for Canadian visitors

Brighter Together Food Journey Returns To Lethbridge for a Second Year - Lethbridge News Now

Southern Alberta's tourism industry expected to benefit as uncertainty in U.S. grows

New Project Puts Spotlight on Areas Agri-Food Tourism - Lethbridge Herald

Tourism Lethbridge Launches AgriFood Experience Pass Program - Lethbridge News Now

Breweries Champion Local Beer with Highway 3 Ale Trail - CBC

The Highway 3 Ale Trail Tourist Attraction in Alberta - Radio Canada

Little Gem Winery Becomes the First Winery In Southern Alberta! - Lethbridge News Now!

Highway 3 Corridor Part of Destination Canada Tourism Program – Global News

Tourism Lethbridge Wants to Make Southern Alberta a Food Tasting Destination – CBC

Local Producers Helping Grow Region’s Tourism Industry – Lethbridge Herald

Tourism Lethbridge Wins National Tourism Award for Culinary Experience - TIAC

Tourism Lethbridge National Finalist for Culinary Experience Award - Lethbridge Herald

Tourism Lethbridge Named Finalist in National Tourism Award - Lethbridge News Now

Tourism Lethbridge in the Running for National Award - My Lethbridge Now

The Happiest Places to Live in Canada in 2023 - HGTV

New Blackfoot Language Signs Coming to Southern Alberta

Savour Alberta's South

Tourism Lethbridge Teams Up with Indigenous Filmmakers

Tourism Lethbridge Partners with Local Filmmakers

Lethbridge to Host OnScreen Film Festival - Bridge City News

Why Lethbridge? Under the Bridge The Podcast With Guest Dominika Wojcik

Lethbridge Sport & Tourism Groups to Bolster Both Industries Through New Partnership – Lethbridge News Now

Tourism Lethbridge Looks to Grow Southern Alberta’s Agri-tourism This Summer – CTV Calgary

Nikka Yuko Recovering from COVID Shutdown – Lethbridge Herald

Video Highlighting Lethbridge Sports Facilities Wins International Award – Lethbridge News Now

Growth of Sport Tourism a Top Priority for Local Organizations – Bridge City News

Lethbridge Sport Council, Tourism Lethbridge Partner to Promote Sport Tourism – CTV Calgary

Lethbridge Tourism Industry Prepares for Busy Winter - Global News

Tourism Industry Shifts to Winter as Summer Winds Down - CTV News

Lethbridge & District Exhibition Officially Opens Agri-Food Hub & Trade Centre - Global TV