Southern Alberta is packed full of some of the best drinking, eating, and adventuring Canada has to offer. When you Sip, Taste, & Explore in Southern Alberta, you can earn awesome rewards along the way.

Exhilarating experiences, amazing attractions, fantastic food, delectable drinks, and incredible rewards. Get ready to Sip, Taste, Explore like never before on this Southern Alberta Agriventure.

If you are a food-based business in Southern Alberta Looking to add your location to Sip, Taste, Explore! A Southern Alberta AgriVenture, don't hesitate to get in touch with us via email at [email protected] or by phone at (403) 394-2403 for information on how to join as a participating location.


Local handcrafted lattes — A wide selection of locally produced haskap juices, wines, and ciders — Or locally curated beers and brews. No matter what you're sipping, there's something local filling your cup in Lethbridge.


Fresh food grown by locals — The newest dishes to hit the world stage — Or some of the best comfort food money can buy. Once you taste what Lethbridge is cooking, you'll see how fresh food from Canada's Premier Food Corridor can be.

& Explore!

4 UNESCO World Heritage Sites — Incredible cultural attractions & events — or some of the greatest outdoor spaces in the country. Discover history, heritage, culture, and heart when you explore Southern Alberta.

How It Works

Get Your Pass

Your Pass will be sent to you Via Text or Email where you can then load the web app onto your smartphone device and Start Earning Points!


Explore participating experiences, attractions, and businesses, then "Check-In" with the locations 4-digit pin to Earn Points on your pass.


Redeem the points on your pass, then Collect Your Rewards at the Tourism Lethbridge Visitor Information Centre!

Sip, Taste, & Explore For Cool Rewards!


Don't forget to share all your best photos from your Sip, Taste, Explore! Southern Alberta Agriventure when it launches later this summer! We might even ask to repost some of our favourite we see! Don't worry, we will always ask permission before sharing!

2805 Scenic Drive South, Lethbridge, Alberta
Phone: 403-394-2403
Toll Free: 1-888-384-8687