Programs & Initiatives

• Highway 3 Ale Trail Offers Collaboration & Local Brews

• Lethbridge Celebrates National Tourism Week - My Lethbridge Now

• New Program Launches to Prepare Industry for Demands of Travellers - Lethbridge Herald

• Survey Launched to gauge Lethbridge's Score as a Tourism Destination - Lethbridge News Now

Industry & Economic Development

• Lethbridge Sporting events bring in $5.1 Million into City in Q1

• Sports Events Bring Millions of Dollars into the City

• City of Lethbridge Approves Funding to Bid for 2026 Scotties Tournament of Hearts

• Lethbridge Hosted Sport Events Rake in over $5M for Municipality

• 6 Best Things to do in Lethbridge This Summer

• Southern Alberta Gearing Up for Summer Tourism Season

• Bridge Tournament Makes Big Economic Impact in Lethbridge

• 10 Fun Things To Do in and Around Calgary for Victoria Day 2024

• Lethbridge's National Tourism week Marked by Thriving Visitor Numbers - West Observer

• Lethbridge Celebrates a Thriving year of Visitors During National Tourism Week - Global News

• How Important Is Tourism to the Southern Alberta Region - SACPA

• Tourism the Focus of SACPA Session - Lethbridge Herald

In the Community

• Tourism Lethbridge Highlights Local Attractions During VIP Bus Tour

• Tourism Lethbridge Hosts VIP Tour

• Tour Helps Tourism Workers Share What City has to Offer

• Tourism Lethbridge Promoting Local Attractions This Summer

• Visitor information Providers Gain Knowledge Though Interactive Bus Tour

Agri-Food Tourism

• Tourism Lethbridge Wins National Tourism Award for Culinary Experience - TIAC

• Brighter Together Food Journey Returns To Lethbridge for a Second Year - Lethbridge News Now

• New Project Puts Spotlight on Areas Agri-Food Tourism - Lethbridge Herald

• Tourism Lethbridge Launches AgriFood Experience Pass Program - Lethbridge News Now

• Breweries Champion Local Beer with Highway 3 Ale Trail - CBC

• The Highway 3 Ale Trail Tourist Attraction in Alberta - Radio Canada

• Little Gem Winery Becomes the First Winery In Southern Alberta! - Lethbridge News Now!

• Highway 3 Corridor Part of Destination Canada Tourism Program – Global News

• Tourism Lethbridge Wants to Make Southern Alberta a Food Tasting Destination – CBC

• Local Producers Helping Grow Region’s Tourism Industry – Lethbridge Herald

Awards

• Tourism Lethbridge Wins National Tourism Award for Culinary Experience - TIAC

• Tourism Lethbridge National Finalist for Culinary Experience Award - Lethbridge Herald

• Tourism Lethbridge Named Finalist in National Tourism Award - Lethbridge News Now

• Tourism Lethbridge in the Running for National Award - My Lethbridge Now

• The Happiest Places to Live in Canada in 2023 - HGTV

Indigenous Tourism

• New Blackfoot Language Signs Coming to Southern Alberta

• Tourism Lethbridge Teams Up with Indigenous Filmmakers

• Tourism Lethbridge Partners with Local Filmmakers

Events, Initiatives, & Partnerships

• Lethbridge to Host OnScreen Film Festival - Bridge City News

• Why Lethbridge? Under the Bridge The Podcast With Guest Dominika Wojcik

• Lethbridge Sport & Tourism Groups to Bolster Both Industries Through New Partnership – Lethbridge News Now

• Tourism Lethbridge Looks to Grow Southern Alberta’s Agri-tourism This Summer – CTV Calgary

• Nikka Yuko Recovering from COVID Shutdown – Lethbridge Herald

• Video Highlighting Lethbridge Sports Facilities Wins International Award – Lethbridge News Now

• Growth of Sport Tourism a Top Priority for Local Organizations – Bridge City News

• Lethbridge Sport Council, Tourism Lethbridge Partner to Promote Sport Tourism – CTV Calgary

Industry & Economy

• Lethbridge Tourism Industry Prepares for Busy Winter - Global News

• Tourism Industry Shifts to Winter as Summer Winds Down - CTV News

• Lethbridge & District Exhibition Officially Opens Agri-Food Hub & Trade Centre - Global TV

• Tourism Relief Program Funds Helping to Put Rubber to the Road – Lethbridge Herald

• Strong Season for Southern Alberta Winter Tourism – Global News

• Council Approves Funds for PlayON! Street Hockey Festival

• 2022 a Good Year for Tourism in Lethbridge – Lethbridge Herald

• Recovery is Happening: Tourism Lethbridge Pleased with Federal Funding Announcement – CTV Calgary

The Amazing Race

• The Amazing Race Boosts Tourism – My Lethbridge Now

• Local Fruit Farm Featured on Amazing Race – Lethbridge Herald

• Lethbridge Featured in the Amazing Race Canada – CTV Calgary   

• Race Canada Continues to Amaze in July 11 – 17 Ratings - Brioux

• Alberta Spots Featured on The Amazing Race Help Boost Tourism – CTV Calgary

Tim Horton's Brier Curling Championship 2022

• Brier Curling Championship Generated millions in Economic Activity in Lethbridge – My Lethbridge Now

• Brier Generated $16.8 Million dollars in Economic Activity for Lethbridge – Lethbridge News Now

• Brier Provides Big Bang for Lethbridge’s Bucks – Lethbridge Herald

• Lethbridge Tourism Organizations Thrilled About Brier 2022 in Lethbridge

Industry & Economy

• Lethbridge Tourism and Hospitality Sectors Optimistic Ahead of Summer Season – Global News

• Tourism Rebounding in Southern Alberta in 2022 – Lethbridge News Now

• Lethbridge Looks to Benefit from Lifted Entry Restrictions – CTV Calgary

• Travel Alberta Forecasting Tourism Boom in Southern Alberta – Lethbridge News Now

• Indigenous Tourism Expanding in Southern Alberta – Lethbridge Herald

• Travel Alberta Forecasting Tourism Boom in Southern Alberta – Chat News Today

Events, Initiatives, & Partnerships

• YQL WinterFEST To Warm Up Winter With Music and Hot Chocolate – LA Beat

• YQL WinterFEST Set to Take Place Jan. 14 – 19 in Downtown Lethbridge – My Lethbridge Now

• Inaugural YQL WinterFEST Kicks Off This Weekend – Lethbridge Herald

• YQL WinterFEST in Lethbridge January 14 – 19 – Lethbridge News Now

• YQL Culture Crawl Gives Students Access to City’s Attractions – Lethbridge Herald

• YQL Culture Crawl Gives Students Access to City’s Attractions – Medicine Hat News

• Winter Light Festival Opens at Nikka Yuko Japanese Garden in Lethbridge – Lethbridge News Now

• Lethbridge Pilot Project Hopes to Break Down Financial Barriers for Newcomers – CTV Calgary

• Organizations Partner for Newcomers Pilot Project – Lethbridge Herald

• Organizations Partner for Newcomers Pilot Project – Medicine Hat News

• New VR Video Lets People Explore All Lethbridge has to Offer – Lethbridge Herald

• New VR Video Lets People Explore All Lethbridge has to Offer ­­– Medicine Hat News

Ale Trail & Food Tours

• Tourism Lethbridge Focuses On Food and Heritage Sites – My Lethbridge Now

• Craft Breweries Along Alberta’s Highway 3 Team Up for Special Beer – Global News

• Breweries on Highway 3 Ale Trail in Southern Alberta Releasing Collaborative Beer – Canadian Beer News

• Ale Trail Participants Collaborate on an Original Brew – My Lethbridge Now

• Highway 3 Ale Trail Partners Launch Collaborative Brew – Lethbridge Herald

• Tourism Lethbridge to Show off Local Producers to Kick Off Whoop Up Days – My Lethbridge Now

• Tourism Lethbridge Launches Agrotourism App as Part of Canadas Food Tours – Globe & Mail

Best Cities

• Canada’s Best Small Cities – Worlds Best Cities

• 20 Best Places to Travel in Canada for 2022: Time for indigenous Tourism – Vacay.ca

Events, Initiatives, & Partnerships

• Tourism Lethbridge Marks a Year of Accomplishments

• Tourism Lethbridge Honors 144th Anniversary of Signing of Treaty 7 in Southern Alberta – Global News

• Community Members Gather to honor the Signing of Treaty 7 in Lethbridge – Bridge City News

• Gathering Marks the 144 Years Since Treaty 7 Signing – Lethbridge Herald

• Tourism Lethbridge Release Annual Report: “we are the Road Less Travelled” – Global News

• Pop-Up Outdoor Flea Market a Treasure Trove – Lethbridge Herald

• Sport Tourism perspectives – Sport Tourism Canada

• “A Wonderful Project” Tourism Lethbridge Reveals New Travel Posters by Local Artists – CTV Calgary

• Tourism Lethbridge Offering Artistic Views of the Area – Lethbridge Herald

• New Tourism Posters Feature Lethbridge attractions Designed by Local Artists – My Lethbridge Now

Industry & Economy

• Luxury Playhouse Maker to Open Cottage Resort in Southern Alberta – Global News

• Travel Alberta CEO on a Mission to Boost Tourism – Lethbridge Herald

• “Very Good News” Southern Alberta Tourism Sector Prepares to Welcome Back American Travelers – Global News

• Lethbridge Prepares for a Return to Normalcy With an Event-Filled Summer – CTV Calgary

• Tourism Lethbridge Announces New CEO – Lethbridge Herald

• Westjet Set to Increase Daily Flights to Lethbridge Airport – CTV Calgary

Best Cities

• The Most Beautiful Botanical garden in Each Province – Readers Digest Canada

• Lethbridge’s High Level Bridge tips List of Engineering Marvels in Province – Bridge City News

Special Mentions

• Model Solar System Creates Interactive Experience Across Lethbridge – Global News

• Lethbridge Attractions Offer Otherworldly Experiences Close to Home – Calgary Herald

• Five Things To Do in Lethbridge Alberta - Milepost