Our Team

Erin Crane — CEO
Erin has also worked as Manager of Conference and Event Services at the University of Lethbridge, where she facilitated many national and international events. Ms. Crane has also served as a board member for numerous local organizations, including the Lethbridge Lodging Association, Chinook Country Tourist Association, Lethbridge Chamber of Commerce, Heart of City Committee, and the Lethbridge Local Immigration Partnership.

Dominika Wojcik – Director of Opportunity
Dominika is a born and raised loud and proud Lethbian! Dominika brings over 10 years of event and project management experience from the City of Lethbridge, the University of Lethbridge and the Lethbridge Chamber of Commerce. With a passion for public relations and people, an entrepreneur, lover of all things beauty industry, and mom of 2 wild boys, she values this vibrant community and all it has to offer. She is excited to bring her passion for Lethbridge to all the visitors coming into the city.

Jarom Scott — Director of Brand Development
Jarom loves working in the tourism industry. He cherishes opportunities to travel and has lived in Canada, U.S.A., France and Switzerland. His educational background includes a Bachelor of Fine Arts and a Bachelor of Visual Communications and Design. Outside of work at Tourism Lethbridge, Jarom is busy with his family, sports and visual arts. His paintings and drawings can be seen at jaromscott.com

Shayna Ravndahl — Tourist Information Supervisor
Shayna is currently a student at the University of Lethbridge studying Psychology. She previously worked at Drayton Valley Museum and is now expanding her knowledge of Southern Alberta. She loves interacting with people and exploring the local area. Additionally, she loves to appreciate the world around her.
Join Our Team
Think you'd be a great fit for our team? See our job opportunities below!