Our Team

Erin Crane — CEO

Erin has also worked as Manager of Conference and Event Services at the University of Lethbridge, where she facilitated many national and international events. Ms. Crane has also served as a board member for numerous local organizations, including the Lethbridge Lodging Association, Chinook Country Tourist Association, Lethbridge Chamber of Commerce, Heart of City Committee, and the Lethbridge Local Immigration Partnership.

Jackie Stambene — Director of Visitor Services

Jackie hails from Edmonton, Alberta and has 25+ years in non-profit fundraising, event and festival planning and management. She received her Bachelor of Physical Education and Bachelor of Education from the University of Calgary and is currently working on her Project Management certificate. Jackie, her husband and their furry boy enjoy camping in the summer and exploring the mountains and southern Alberta. Jackie has been working for Tourism Lethbridge since it opened its doors in May of 2018.

Stephen Braund — Director of Marketing

Stephen has worked in travel, education, communications and marketing for the past 20 years. With fond memories of hiking in the coulees, hoodoos and mountains as a child, he is excited to bring more travellers to this incredible area. Stephen has been working for Tourism Lethbridge since it opened its doors in May of 2018. Apparently, Stephen is the only dogless team member.

Emma McPherson — Social Media and Digital Specialist

Emma is a recent graduate from Vancouver Island University with a Degree in Tourism Management. She joined the Tourism Lethbridge team in February 2020. With her passion for the tourism industry, she loves helping people discover new places or places they might have once overlooked.

Jarom Scott — Visual Communications Specialist

Jarom loves working in the tourism industry. He cherishes opportunities to travel and has lived in Canada, U.S.A., France and Switzerland. His educational background includes a Bachelor of Fine Arts and a Bachelor of Visual Communications and Design. Outside of work at Tourism Lethbridge, Jarom is busy with his family, sports and visual arts. His paintings and drawings can be seen at jaromscott.com

Madeleine "The GOAT" Vanden Berg — Visitor Services Specialist

Madeleine is a Southern Alberta native and recent graduate from the University of Lethbridge with a Bachelor's Degree in kinesiology. She gained experience in the tourism industry through working as a travel counsellor in Travel Alberta Visitor Information Centres in Milk River and West Glacier. She loves helping visitors create memorable and quality experiences. Madeleine and her rescue dog Jack have been together for ten years and have yet to take a decent photo together. 

Amelia Stevenson — Executive Assistant

Amelia recently completed her Bachelor of Arts in Recreation Sport and Tourism from the University of Alberta. Now, she’s looking forward to applying her knowledge in a practical way with Tourism Lethbridge! She is looking forward to exploring this incredible area with her dog Mia.

Shayna Ravndahl— Visitor Services Specialist

Shayna is currently a student at the University of Lethbridge studying Psychology. She previously worked at Drayton Valley Museum and is now expanding her knowledge of Southern Alberta. She loves interacting with people and exploring the local area. Additionally, she loves to appreciate the world around her.