Our Team

Tourism Lethbridge Ceo, Erin Crane, Stands in front of a light brown wooden background. Erin crane smiles largely with curly grey hair and bright green eyes.

Erin Crane — CEO

Erin has also worked as Manager of Conference and Event Services at the University of Lethbridge, where she facilitated many national and international events. Ms. Crane has also served as a board member for numerous local organizations, including the Lethbridge Lodging Association, Chinook Country Tourist Association, Lethbridge Chamber of Commerce, Heart of City Committee, and the Lethbridge Local Immigration Partnership.

Stephen smiles as he poses in front of a wooden background while holding a stuffed dog and wearing a red plaid shirt.

Stephen Braund — Director of Brand Development

Stephen has worked in travel, education, communications and marketing for the past 20 years. With fond memories of hiking in the coulees, hoodoos and mountains as a child, he is excited to bring more travellers to this incredible area. Stephen has been working for Tourism Lethbridge since it opened its doors in May of 2018. Apparently, Stephen is the only dogless team member.

Dominika Wojcik – Director of Tourism Opportunity

Dominika is a born and raised loud and proud Lethbian! Dominika brings over 10 years of event and project management experience from the City of Lethbridge, University of Lethbridge and the Lethbridge Chamber of Commerce. With a passion for public relations and people, an entrepreneur, lover of all thing’s beauty industry, and mom of 2 wild boys, she values this vibrant community and all it has to offer. She is excited to bring her passion for Lethbridge to all the visitors coming into the city.

Jarom is seen laying on the floor in a blue plaid shirt surrounded by many different labridoodles in both age and colour. Jarom can be seen trying to get the dogs to stop swarming him, while simultaneously laughing.

Jarom Scott — Content Manager

Jarom loves working in the tourism industry. He cherishes opportunities to travel and has lived in Canada, U.S.A., France and Switzerland. His educational background includes a Bachelor of Fine Arts and a Bachelor of Visual Communications and Design. Outside of work at Tourism Lethbridge, Jarom is busy with his family, sports and visual arts. His paintings and drawings can be seen at jaromscott.com

Emma is seen wearing big smile posing amongst the rocks of frank slide in Southern Alberta with her beloved four legged friend "Tiki"

Emma McPherson — Digital Engagement Specialist

Emma is a recent graduate from Vancouver Island University with a Degree in Tourism Management. She joined the Tourism Lethbridge team in February 2020. With her passion for the tourism industry, she loves helping people discover new places or places they might have once overlooked.

Amelia poses in front of one of the many amazing lakes of Southern Alberta. in her hand is her beloved little chiuweenie named "Mia" Amelia is giving Mia a kiss on the head.

Amelia Stevenson — Executive Administrative Assistant

Amelia recently completed her Bachelor of Arts in Recreation Sport and Tourism from the University of Alberta. Now, she’s looking forward to applying her knowledge in a practical way with Tourism Lethbridge! She is looking forward to exploring this incredible area with her dog Mia.

Shayna poses among a large collection of stringed lights hanging from the scene is a light display. Shayna is smiling while wearing a knit tan sweater.

Shayna Ravndahl — Tourist Information Supervisor

Shayna is currently a student at the University of Lethbridge studying Psychology. She previously worked at Drayton Valley Museum and is now expanding her knowledge of Southern Alberta. She loves interacting with people and exploring the local area. Additionally, she loves to appreciate the world around her.

Join Our Team

Think you'd be a great fit for our team? See our job opportunities below!